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How to Raise Venture Capital Through Crowdfunding

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You've come up with a brilliant idea--it could be the next Facebook social network, the next Tesla automobile, the next Half-Life videogame--but you need seed capital to get the project off the ground, and venture capitalists won't give you the time of day. What's an aspiring entrepreneur to do? You could give crowdfunding a shot.

What the heck is crowdfunding, you ask? It's a means of raising capital, usually over the Internet, from people who believe in what you're trying to accomplish. Technology consultant Scott Steinberg co-wrote the The Crowdfunding Bible to guide could-be tycoons through the process, and we interviewed Steinberg to help PCWorld Business Center readers emulate the success of such ventures as the Wasteland 2 videogame project, which has raised nearly $3 million through crowdfunding; or the PebbleE-Ink watch project, which has raised more than $10 million.

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